Looking for a career or field to enter to into I.T. which would be relatively new or should I say where the current players are not far ahead that it would not be hard to gain the same level in a few years time. I suggest you venture and invest some time learning SEO which stands for Search Engine Optimization.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s search results. Generally, the higher ranked on the search results page the more visitors it will receive from the search engine’s users.
This practice have existed since the mid-1990s by webmasters optimizing sites for the first search engines and soon became a career after Google came into the picture and became the leading search engine of choice by users.
So you would probably wonder how come I say that the people already working on this field are not far ahead in their expertise for those who will just start to venture and enter this field as a newbie knowing that this have existed more than a decade already.
Well the answer to that would be because what happened on February 11, 2011. On that day, Google released the Panda update. Google’s search algorithms were optimized and updated. The update was designed to filter out low quality web pages from the index. And it left webmasters and site owners not knowing why their sites were penalized and lost their rankings in the results of page search.
Then on April 24, 2012, Google unleashed the Penguin. On this update, it completely changed the way how people need to think about SEO. Just about everything that have been taught about SEO in the last 10 years have been put in the trash can.
Another update came on May 22, 2013 which was Penguin 2.0. This is also a major update to the Penguin itself and moved the standard much higher.
And finally there was Hummingbird. This update of Google’s algorithm was implemented on August 20, 2013. By that time all Webmasters and SEO specialist were back at square one to figure out how to bring back their Sites to rank well again in the search results.
Now is just the perfect time for anyone who wants to enter this field and make a career out of it while this field is still in its infancy stage again.